![]() ![]() A limited-edition Mountain Dew Game Fuel was rolled out in the US in 2007 in association with Halo 3, with later US editions of the drink tying up with World of Warcraft and Call of Duty Modern Warfare 3. The brand’s British bottler, Britvic, will be rolling out a raspberry flavoured Mountain Dew variant called Game Fuel, which it claimed offered consumers “the ultimate drink to enjoy during gaming sessions”. Mountain Dew is enjoying strong growth since its UK launch in 2010, with sales up 82.3% by volume and 64.5% by value to £17.6m. The largest-ever UK push for the PepsiCo brand kicks off later this month with a limited-edition variant and a tie-up with Halo 4. Mountain Dew - long associated with US video gaming - has set its sights on British gamers.
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